/* ============================================================
   Kilter — website extension layer.
   Builds on the design-system tokens; adds page-level layout,
   custom cursor, scroll reveals, overlay nav, motion utilities.
   ============================================================ */
@import url("colors_and_type.css");

/* hide the OS cursor when our custom one is active.
   We re-enable it for inputs so users can still type. */
html.kc-on, html.kc-on * { cursor: none !important; }
html.kc-on input, html.kc-on textarea, html.kc-on select { cursor: text !important; }

html, body { margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
/* anchor targets land below the fixed nav, not behind it */
#approach, #thinking, #sectors, #cta, #services, #service-lines { scroll-margin-top: 96px; }
body {
  background: var(--kilter-chalk);
  color: var(--kilter-ink);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

/* small helper to suppress system focus ring where we draw our own */
*:focus-visible { outline: 2px solid var(--kilter-butter); outline-offset: 2px; }

.container { max-width: 1240px; margin: 0 auto; padding: 0 32px; }
.container-wide { max-width: 1440px; margin: 0 auto; padding: 0 48px; }
.container-narrow { max-width: 960px; margin: 0 auto; padding: 0 32px; }

/* surfaces */
.surface-forest { background: var(--kilter-forest); color: var(--kilter-chalk); }
.surface-forest-deep { background: var(--kilter-forest-deep); color: var(--kilter-chalk); }
.surface-ink    { background: var(--kilter-ink);    color: var(--kilter-chalk); }
.surface-blush  { background: var(--kilter-blush);  color: var(--kilter-ink); }
.surface-chalk  { background: var(--kilter-chalk);  color: var(--kilter-ink); }
.surface-butter { background: var(--kilter-butter); color: var(--kilter-ink); }

.section    { padding: 120px 0; }
.section-sm { padding: 80px 0; }
.section-lg { padding: 160px 0; }
.section-xs { padding: 56px 0; }

.eyebrow {
  font-family: var(--font-label);
  font-weight: 500;
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--kilter-iron);
  margin: 0 0 24px;
  display: inline-flex; align-items: center; gap: 12px;
}
.eyebrow::before {
  content: ""; display: inline-block;
  width: 24px; height: 1px; background: currentColor; opacity: 0.5;
}
.eyebrow-bare::before { display: none; }
.surface-forest .eyebrow,
.surface-ink    .eyebrow { color: var(--kilter-stone); }
.surface-blush  .eyebrow { color: #6B3A3A; }

.headline {
  font-family: var(--font-display);
  font-weight: 800;
  letter-spacing: 0;
  line-height: 1.05;
  color: inherit;
  margin: 0;
  text-wrap: balance;
}
.headline em { font-style: normal; color: var(--kilter-blush); }
.surface-blush .headline em { color: var(--kilter-forest); }
.surface-chalk .headline em { color: var(--kilter-blush); }
.surface-forest .headline em, .surface-ink .headline em { color: var(--kilter-butter); }

/* High-contrast didone — tracking loosens as size shrinks so hairlines don't collide */
.h-mega    { font-size: clamp(72px, 11vw, 168px); line-height: 0.92; letter-spacing: -0.02em; }
.h-display { font-size: clamp(56px, 7vw, 112px);  line-height: 1.04; letter-spacing: -0.01em; }
.h-1       { font-size: clamp(44px, 5.2vw, 80px); line-height: 1.02; letter-spacing: 0; }
.h-2       { font-size: clamp(32px, 3.6vw, 56px); line-height: 1.06; letter-spacing: 0.005em; }
.h-3       { font-size: clamp(24px, 2.2vw, 32px); line-height: 1.15; letter-spacing: 0.01em; }

.lede {
  font-family: var(--font-body);
  font-size: 22px;
  line-height: 1.45;
  max-width: 760px;
  margin: 0;
  text-wrap: pretty;
}
.copy { font-size: 17px; line-height: 1.6; max-width: 640px; margin: 0; }
.copy-sm { font-size: 15px; line-height: 1.55; }
.surface-forest .copy, .surface-ink .copy { color: #DCD8CE; }

.rule { height: 1px; background: currentColor; opacity: 0.16; }
.cols-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; }
.cols-3 { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 32px; }

/* ============ BUTTONS ============ */
.btn {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--font-body);
  font-weight: 500; font-size: 15px;
  padding: 14px 22px;
  border-radius: 6px; border: 1px solid transparent;
  cursor: pointer; line-height: 1;
  text-decoration: none; white-space: nowrap;
  transition: opacity var(--duration-ui) var(--ease-kilter),
              transform var(--duration-ui) var(--ease-kilter),
              background var(--duration-ui) var(--ease-kilter),
              color var(--duration-ui) var(--ease-kilter),
              border-color var(--duration-ui) var(--ease-kilter);
  will-change: transform;
}
.btn:active { transform: scale(0.985); }
.btn-primary   { background: var(--kilter-forest); color: var(--kilter-chalk); }
.btn-primary:hover { background: var(--kilter-forest-soft); }
.btn-signal    { background: var(--kilter-butter); color: var(--kilter-ink); }
.btn-signal:hover { background: #f0dc5c; }
.btn-secondary { background: transparent; color: var(--kilter-forest); border-color: var(--kilter-forest); }
.btn-secondary:hover { background: var(--kilter-forest); color: var(--kilter-chalk); }
.surface-forest .btn-secondary,
.surface-ink    .btn-secondary { color: var(--kilter-chalk); border-color: var(--kilter-chalk); }
.surface-forest .btn-secondary:hover,
.surface-ink    .btn-secondary:hover { background: var(--kilter-chalk); color: var(--kilter-ink); }
/* hero lives on Ink but isn't tagged .surface-ink — make outline buttons legible */
.hero .btn-secondary { color: var(--kilter-chalk); border-color: var(--kilter-chalk); }
.hero .btn-secondary:hover { background: var(--kilter-chalk); color: var(--kilter-ink); }
.btn-ghost { background: transparent; color: inherit; padding-left: 0; padding-right: 0; }
.btn .arrow { display:inline-block; transition: transform var(--duration-ui) var(--ease-kilter); }
.btn:hover .arrow { transform: translateX(4px); }
.btn-sm { padding: 10px 14px; font-size: 13px; }
.btn-lg { padding: 18px 28px; font-size: 17px; }

/* arrow link — used a lot on dark surfaces */
.alink {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--font-body); font-size: 15px; font-weight: 500;
  text-decoration: none; color: inherit; line-height: 1;
  padding-bottom: 8px;
  border-bottom: 1px solid currentColor;
  transition: gap var(--duration-ui) var(--ease-kilter), opacity var(--duration-ui) var(--ease-kilter);
}
.alink:hover { gap: 14px; opacity: 0.85; }
.alink .arrow { display: inline-block; transition: transform var(--duration-ui) var(--ease-kilter); }
.alink:hover .arrow { transform: translateX(3px); }

/* ============ NAV ============ */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 60;
  color: var(--kilter-chalk);
  transition: background var(--duration-ui) var(--ease-kilter),
              border-color var(--duration-ui) var(--ease-kilter),
              color var(--duration-ui) var(--ease-kilter);
}
.nav-inner {
  display: flex; align-items: center; justify-content: space-between;
  height: 84px; padding: 0 48px;
  max-width: 1440px; margin: 0 auto;
}
.nav.is-scrolled { background: rgba(15,15,14,0.7); backdrop-filter: blur(20px); -webkit-backdrop-filter: blur(20px); border-bottom: 1px solid rgba(245,242,235,0.08); }
.nav.is-light { color: var(--kilter-ink); }
.nav.is-light.is-scrolled { background: rgba(245,242,235,0.82); border-bottom-color: rgba(15,15,14,0.08); }
.nav-links { display: flex; gap: 36px; align-items: center; }
.nav-links a {
  font-family: var(--font-body);
  font-size: 14px; color: inherit;
  text-decoration: none; opacity: 0.85;
  transition: opacity var(--duration-ui) var(--ease-kilter);
  position: relative;
}
.nav-links a:hover { opacity: 1; }
.nav-links a.is-active { opacity: 1; }
.nav-links a.is-active::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: -8px;
  height: 2px; background: var(--kilter-butter);
}
.nav-cta { display: flex; gap: 12px; align-items: center; }
.nav-menu-btn {
  display: inline-flex; align-items: center; gap: 10px;
  background: transparent; color: inherit; border: 0; padding: 8px 0;
  font-family: var(--font-body); font-size: 14px; cursor: pointer;
}
.nav-menu-btn .lines { display: flex; flex-direction: column; gap: 4px; }
.nav-menu-btn .lines span { display: block; width: 22px; height: 1.5px; background: currentColor; transition: transform var(--duration-ui) var(--ease-kilter); }

/* overlay menu */
.menu-overlay {
  position: fixed; inset: 0; z-index: 70;
  background: var(--kilter-forest);
  color: var(--kilter-chalk);
  display: flex; flex-direction: column;
  transform: translateY(-100%);
  transition: transform 560ms var(--ease-kilter);
  overflow: hidden;
}
.menu-overlay.is-open { transform: translateY(0); }
.menu-overlay-inner {
  padding: 120px 64px 64px;
  display: grid; grid-template-columns: 1fr 1fr; gap: 64px;
  flex: 1; align-content: start;
  max-width: 1440px; margin: 0 auto; width: 100%;
  box-sizing: border-box;
}
.menu-primary { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 8px; }
.menu-primary li { overflow: hidden; }
.menu-primary a {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(56px, 8vw, 112px); letter-spacing: -0.025em; line-height: 1.0;
  color: var(--kilter-chalk); text-decoration: none;
  display: inline-flex; align-items: baseline; gap: 18px;
  transition: color var(--duration-ui) var(--ease-kilter);
}
.menu-primary a .idx {
  font-family: var(--font-label); font-size: 13px;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--kilter-stone); font-weight: 500;
  align-self: flex-start; margin-top: 24px;
}
.menu-primary a:hover { color: var(--kilter-butter); }
.menu-side {
  display: flex; flex-direction: column; gap: 40px;
  font-size: 14px;
}
.menu-side h4 {
  font-family: var(--font-label); font-size: 11px;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--kilter-stone); margin: 0 0 16px; font-weight: 500;
}
.menu-side a { color: var(--kilter-chalk); text-decoration: none; opacity: 0.85; display: block; padding: 6px 0; }
.menu-side a:hover { opacity: 1; }
.menu-close { position: absolute; top: 32px; right: 48px; background: transparent; border: 0; color: inherit; font-size: 14px; cursor: pointer; display: inline-flex; align-items: center; gap: 10px; padding: 8px 0; }

/* ============ LOGO ============ */
.logo {
  font-family: var(--font-display); font-weight: 800;
  font-size: 30px; letter-spacing: -0.02em; line-height: 1;
  color: inherit; display: inline-block; text-decoration: none;
}
.logo-lg { font-size: 72px; }

/* ============ CUSTOM CURSOR ============
   The brand cursor: a 12px Butter dot with a soft Forest trailing ring.
   Hovering interactive surfaces swaps to a labelled disc with brand-coloured
   states ("Open", "Drag", "View", "Hold"). Out-of-frame is gracefully hidden. */
.kc { position: fixed; pointer-events: none; z-index: 9999; top: 0; left: 0; mix-blend-mode: normal; }
.kc-dot {
  width: 10px; height: 10px; border-radius: 999px;
  background: var(--kilter-butter);
  transform: translate(-50%, -50%);
  transition: width 320ms var(--ease-kilter), height 320ms var(--ease-kilter), opacity 200ms var(--ease-kilter), background 200ms var(--ease-kilter);
}
.kc-ring {
  width: 44px; height: 44px; border-radius: 999px;
  border: 1.25px solid var(--kilter-chalk);
  transform: translate(-50%, -50%);
  opacity: 0.55;
  transition: width 320ms var(--ease-kilter), height 320ms var(--ease-kilter), opacity 200ms var(--ease-kilter), border-color 200ms var(--ease-kilter), background 200ms var(--ease-kilter), color 200ms var(--ease-kilter);
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-label); font-size: 10px; letter-spacing: 0.14em; text-transform: uppercase;
  color: transparent;
}
/* state: hovering a link/button */
.kc-state-link .kc-dot { width: 0; height: 0; opacity: 0; }
.kc-state-link .kc-ring { width: 56px; height: 56px; background: var(--kilter-butter); border-color: var(--kilter-butter); color: var(--kilter-ink); opacity: 1; }
/* state: hovering a "see more" image/case */
.kc-state-view .kc-dot { width: 0; height: 0; opacity: 0; }
.kc-state-view .kc-ring { width: 88px; height: 88px; background: var(--kilter-blush); border-color: var(--kilter-blush); color: var(--kilter-forest); opacity: 1; }
/* state: hovering the scatter logo */
.kc-state-scatter .kc-dot { width: 0; height: 0; opacity: 0; }
.kc-state-scatter .kc-ring { width: 84px; height: 84px; background: transparent; border-color: var(--kilter-butter); color: var(--kilter-butter); border-style: dashed; opacity: 1; }
/* state: on a Forest/Chalk reverse surface (text reading) */
.kc-on-light .kc-dot { background: var(--kilter-forest); }
.kc-on-light .kc-ring { border-color: var(--kilter-ink); }
/* hidden when outside the page */
.kc.is-hidden { opacity: 0; }
/* mobile / coarse pointers: disable entirely */
@media (hover: none), (pointer: coarse) { .kc, .kc-cursor-root { display: none !important; } }
@media (prefers-reduced-motion: reduce) { .kc { display: none; } }

/* ============ HERO ============ */
.hero {
  position: relative;
  background: var(--kilter-ink);
  color: var(--kilter-chalk);
  overflow: hidden;
  padding: 160px 0 96px;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 56px;
}
.hero-meta { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; }
.hero-stage {
  position: relative;
  height: clamp(360px, 46vw, 620px);
  display: flex; align-items: center; justify-content: center;
  user-select: none;
}
.hero-layer {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(180px, 26vw, 420px);
  letter-spacing: -0.04em; line-height: 0.85;
  position: absolute; left: 50%; top: 50%;
  transform: translate(-50%, -50%);
  pointer-events: none; will-change: transform;
  white-space: nowrap;
}
.hero-l0 { color: var(--kilter-forest); z-index: 1; }
.hero-l1 { color: var(--kilter-blush);  z-index: 2; }
.hero-l2 { color: var(--kilter-butter); z-index: 3; }

/* Mobile-only intro: the three brand colours scatter apart, then register
   onto the centred wordmark and hold. Desktop uses the cursor-driven scatter
   (driven in JS) and never gets this CSS animation. */
@media (prefers-reduced-motion: no-preference) {
  .hero-stage[data-intro="layers"] .hero-l0{ animation: hl-back  1200ms var(--ease-kilter) both; }
  .hero-stage[data-intro="layers"] .hero-l1{ animation: hl-mid   1200ms var(--ease-kilter) 80ms both; }
  .hero-stage[data-intro="layers"] .hero-l2{ animation: hl-front 1200ms var(--ease-kilter) 160ms both; }
}
@keyframes hl-back  { 0%{ transform: translate(calc(-50% - 92px), calc(-50% + 56px)) rotate(-8deg); } 70%{ transform: translate(calc(-50% + 6px), calc(-50% - 4px)) rotate(1deg); } 100%{ transform: translate(-50%, -50%) rotate(0); } }
@keyframes hl-mid   { 0%{ transform: translate(calc(-50% + 46px), calc(-50% - 40px)) rotate(6deg); } 70%{ transform: translate(calc(-50% - 4px), calc(-50% + 3px)) rotate(-1deg); } 100%{ transform: translate(-50%, -50%) rotate(0); } }
@keyframes hl-front { 0%{ transform: translate(calc(-50% + 104px), calc(-50% - 70px)) rotate(13deg); } 70%{ transform: translate(calc(-50% - 6px), calc(-50% + 5px)) rotate(-2deg); } 100%{ transform: translate(-50%, -50%) rotate(0); } }

/* On phones the wordmark at 26vw overflows so far that only the middle letters
   show, reading as off-centre. Cap it so the whole word stays visible & centred,
   and give the stage a touch more height for the ambient scatter to breathe. */
@media (max-width: 720px) {
  .hero-stage { height: clamp(300px, 64vw, 420px) !important; }
  .hero-layer { font-size: clamp(128px, 33vw, 240px); letter-spacing: -0.03em; }
  /* Keep the tagline clearly subordinate to the now-large wordmark */
  .hero-tagline { font-size: clamp(30px, 7.6vw, 48px); }
}

.hero-tagline {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(40px, 5.8vw, 88px); letter-spacing: -0.01em; line-height: 1.04;
  color: var(--kilter-chalk);
  max-width: 1100px; margin: 0;
}
.hero-tagline em { color: var(--kilter-blush); font-style: normal; }
.hero-tagline .accent { color: var(--kilter-butter); font-style: normal; }
.hero-foot { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; margin-top: 24px; }
.hero-foot .copy { color: #DCD8CE; max-width: 480px; }

/* Hero ticker — the kinetic strip running across the bottom */
.hero-ticker {
  margin-top: 64px; padding: 18px 0;
  border-top: 1px solid rgba(245,242,235,0.16);
  border-bottom: 1px solid rgba(245,242,235,0.16);
  overflow: hidden; position: relative;
}
.hero-ticker-track {
  display: inline-flex; gap: 48px; align-items: center;
  white-space: nowrap;
  animation: tickerScroll 38s linear infinite;
  font-family: var(--font-display); font-weight: 800;
  font-size: 28px; letter-spacing: -0.01em;
  color: var(--kilter-chalk);
}
.hero-ticker-track .dot { width: 8px; height: 8px; border-radius: 999px; background: var(--kilter-butter); flex-shrink: 0; }
.hero-ticker-track .muted { color: var(--kilter-stone); }
@keyframes tickerScroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ============ ESSAY / LONG-FORM (insights subpages) ============ */
.essay-body { background: var(--kilter-chalk); color: var(--kilter-ink); }
.container-narrow { max-width: 760px; margin: 0 auto; padding: 0 32px; }

.essay-hero {
  padding: 200px 0 80px;
  background: var(--kilter-chalk);
  border-bottom: 1px solid var(--color-border);
}
.essay-hero-product { background: var(--kilter-forest); color: var(--kilter-chalk); border-bottom: 1px solid rgba(245,242,235,0.16); }
.essay-hero-product .essay-title { color: var(--kilter-chalk); }
.essay-hero-product .essay-title em { color: var(--kilter-butter); }
.essay-hero-product .essay-deck { color: #DCD8CE; }
.essay-hero-product .essay-meta { color: var(--kilter-stone); border-color: rgba(245,242,235,0.16); }
.essay-hero-product .essay-meta strong { color: var(--kilter-chalk); }

.essay-title {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(48px, 6vw, 88px); line-height: 1.0; letter-spacing: -0.01em;
  color: var(--kilter-forest); margin: 16px 0 28px; text-wrap: balance;
}
.essay-title em { color: var(--kilter-blush); font-style: normal; }
.essay-deck {
  font-family: var(--font-body); font-size: 21px; line-height: 1.45;
  color: var(--kilter-iron); margin: 0 0 40px; max-width: 640px;
  text-wrap: pretty;
}
.essay-meta {
  display: flex; gap: 24px; flex-wrap: wrap;
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--kilter-iron);
  padding-top: 24px; border-top: 1px solid var(--color-border);
}
.essay-meta strong { color: var(--kilter-forest); font-weight: 600; }

.essay-body-wrap { padding: 80px 32px 120px; max-width: 760px; margin: 0 auto; }
.essay-body-wrap p,
.essay-body-wrap ol,
.essay-body-wrap ul { font-size: 18px; line-height: 1.65; color: var(--kilter-ink); margin: 0 0 24px; text-wrap: pretty; }
.essay-body-wrap p strong { color: var(--kilter-forest); font-weight: 600; }
.essay-body-wrap p em { color: var(--kilter-blush); font-style: italic; }

.essay-lede {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(26px, 2.8vw, 36px); line-height: 1.32; letter-spacing: -0.005em;
  color: var(--kilter-forest); margin: 0 0 56px !important;
  text-wrap: pretty;
}

.essay-body-wrap h2 {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(28px, 3vw, 40px); line-height: 1.1; letter-spacing: -0.005em;
  color: var(--kilter-forest); margin: 56px 0 20px;
  text-wrap: balance;
}
.essay-body-wrap h3 {
  font-family: var(--font-display); font-weight: 800;
  font-size: 22px; line-height: 1.2; letter-spacing: 0;
  color: var(--kilter-forest); margin: 32px 0 12px;
}

.essay-list { padding-left: 0; list-style: none; counter-reset: essaylist; }
.essay-list li {
  position: relative; padding-left: 56px; margin-bottom: 18px;
  counter-increment: essaylist;
}
.essay-list li::before {
  content: counter(essaylist, decimal-leading-zero) " /";
  position: absolute; left: 0; top: 4px;
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.16em; color: var(--kilter-blush);
}
ul.essay-list li::before { content: "—"; color: var(--kilter-blush); letter-spacing: 0; font-family: var(--font-display); font-weight: 800; font-size: 18px; top: 0; }

.essay-pullquote {
  margin: 56px -32px;
  padding: 48px 32px;
  border-top: 1px solid var(--color-border);
  border-bottom: 1px solid var(--color-border);
}
.essay-pullquote p {
  font-family: var(--font-display); font-weight: 800 !important;
  font-size: clamp(24px, 2.6vw, 32px) !important; line-height: 1.25 !important; letter-spacing: -0.005em;
  color: var(--kilter-blush) !important; margin: 0 !important; max-width: 600px;
  text-wrap: balance;
}

.essay-rule { border: 0; border-top: 1px solid var(--color-border); margin: 72px 0 48px; }

.essay-sources {
  background: rgba(27, 67, 50, 0.04);
  padding: 32px;
  border-radius: 0;
  border-left: 3px solid var(--kilter-forest);
  margin: 48px 0;
}
.essay-sources h4 {
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--kilter-forest); margin: 0 0 16px;
}
.essay-sources ul { list-style: none; padding: 0; margin: 0; }
.essay-sources li {
  font-size: 13px !important; line-height: 1.55 !important;
  color: var(--kilter-iron) !important; margin: 0 0 10px !important;
  padding-left: 16px; position: relative;
}
.essay-sources li::before {
  content: "·"; position: absolute; left: 0; top: 0;
  color: var(--kilter-blush); font-weight: 700;
}
.essay-sources li em { color: var(--kilter-ink); font-weight: 500; }

.essay-footer {
  margin-top: 56px;
  display: flex; justify-content: space-between; align-items: center;
  gap: 24px; flex-wrap: wrap;
  padding-top: 32px; border-top: 1px solid var(--color-border);
}

/* Essay figures — image slots inside long-form */
.essay-figure {
  margin: 56px 0;
  display: flex; flex-direction: column; gap: 12px;
}
.essay-figure-wide { margin-inline: -120px; }
.essay-figure image-slot {
  display: block; width: 100%;
  aspect-ratio: 16 / 10;
}
.essay-figure .essay-graphic {
  display: block; width: 100%; height: auto;
  border: 1px solid var(--color-border); border-radius: 6px;
}
.essay-figure-caption {
  font-family: var(--font-label); font-size: 11px !important; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--kilter-iron) !important;
  margin: 0 !important; line-height: 1.5 !important;
  padding-top: 8px;
}

/* Editorial photography moment — full-bleed between content sections */
.photo-moment { padding: 0; position: relative; }
.photo-moment-chalk { background: var(--kilter-chalk); }
.photo-moment-forest { background: var(--kilter-forest); }
.photo-moment-frame {
  position: relative;
  width: 100%;
  overflow: hidden;
}
.photo-moment-frame image-slot { display: block; }
.photo-moment-overlay {
  position: absolute;
  left: 0; right: 0; bottom: 0;
  padding: 80px clamp(32px, 6vw, 96px) 64px;
  background: linear-gradient(180deg, transparent 0%, rgba(15,15,14,0.0) 18%, rgba(15,15,14,0.45) 58%, rgba(15,15,14,0.86) 100%);
  display: flex; flex-direction: column; gap: 16px;
  pointer-events: none;
}
.photo-moment-quote {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(28px, 3.4vw, 48px); line-height: 1.15; letter-spacing: -0.01em;
  color: var(--kilter-chalk); margin: 0;
  max-width: 820px; text-wrap: balance;
}
.photo-moment-attr {
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--kilter-stone); margin: 0;
}

@media (max-width: 980px) {
  .essay-figure-wide { margin-inline: 0; }
}

@media (max-width: 720px) {
  .essay-hero { padding: 140px 0 56px; }
  .essay-body-wrap { padding: 56px 24px 80px; }
  .essay-pullquote { margin: 40px -24px; padding: 32px 24px; }
  .photo-moment-frame { height: 420px !important; }
  .photo-moment-overlay { padding: 56px 24px 32px; }
}

/* ============ KILTER SCROLL PROGRESS (the in-kilter compass) ============ */
/* A small fixed widget that resolves from scattered to aligned as you scroll
   through the four spine sections. The brand's core metaphor, made persistent. */
.kp-widget {
  position: fixed;
  bottom: 24px; right: 24px;
  z-index: 30;
  display: flex; align-items: center; gap: 14px;
  padding: 12px 18px 12px 14px;
  background: rgba(15, 15, 14, 0.82);
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  border: 1px solid rgba(245, 242, 235, 0.08);
  border-radius: 999px;
  color: var(--kilter-chalk);
  pointer-events: none;
  opacity: 0;
  transform: translateY(8px);
  transition: opacity 420ms var(--ease-kilter), transform 420ms var(--ease-kilter);
}
.kp-widget.is-visible { opacity: 1; transform: translateY(0); }

.kp-row { display: flex; gap: 4px; }
.kp-tile {
  width: 26px; height: 26px;
  display: flex; align-items: center; justify-content: center;
  border-radius: 6px;
  font-family: var(--font-label); font-size: 9px; font-weight: 600;
  letter-spacing: 0.05em;
  background: rgba(245, 242, 235, 0.10);
  color: var(--kilter-stone);
  border: 1px solid rgba(245, 242, 235, 0.12);
  transition:
    transform 720ms cubic-bezier(0.22, 1, 0.36, 1),
    background 360ms var(--ease-kilter),
    color 360ms var(--ease-kilter),
    border-color 360ms var(--ease-kilter),
    box-shadow 360ms var(--ease-kilter);
  will-change: transform;
}
/* settled state — tile snaps in, takes its phase colour */
.kp-tile.is-settled { color: var(--kilter-chalk); border-color: transparent; }
.kp-tile.is-settled[data-color="forest"] { background: var(--kilter-forest); }
.kp-tile.is-settled[data-color="blush"]  { background: var(--kilter-blush); color: var(--kilter-forest); }
.kp-tile.is-settled[data-color="butter"] { background: var(--kilter-butter); color: var(--kilter-ink); }
.kp-tile.is-settled[data-color="ink"]    { background: var(--kilter-ink); color: var(--kilter-chalk); border: 1px solid rgba(245, 242, 235, 0.16); }
/* current phase gets a soft glow as it settles */
.kp-tile.is-current { box-shadow: 0 0 0 3px rgba(232, 210, 76, 0.28); }

.kp-meta { display: flex; flex-direction: column; gap: 1px; min-width: 140px; }
.kp-count {
  font-family: var(--font-label); font-size: 9px; font-weight: 500;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--kilter-stone);
}
.kp-name {
  font-family: var(--font-display); font-weight: 800;
  font-size: 14px; line-height: 1.15;
  color: var(--kilter-chalk);
}

@media (max-width: 720px) {
  .kp-widget { bottom: 16px; right: 16px; padding: 10px 14px 10px 10px; gap: 10px; }
  .kp-tile { width: 22px; height: 22px; font-size: 8px; }
  .kp-meta { min-width: 110px; }
  .kp-name { font-size: 12px; }
}
@media (prefers-reduced-motion: reduce) {
  .kp-tile { transition: background 200ms, color 200ms, border-color 200ms; transform: none !important; }
}

/* ============ OFF-KILTER INTRO (kinetic phrase) ============ */
.intro {
  background: var(--kilter-chalk); color: var(--kilter-ink);
  padding: 180px 0 120px;
  position: relative; overflow: hidden;
}
.intro-line {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(40px, 5.8vw, 88px); letter-spacing: -0.01em; line-height: 1.08;
  color: var(--kilter-ink); margin: 0; max-width: 1200px;
  text-wrap: balance;
}
.intro-line .swap { color: var(--kilter-blush); position: relative; display: inline-block; }
.intro-line .swap::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: 0.05em; height: 0.08em;
  background: var(--kilter-butter); opacity: 0.5;
}
.intro-line .em-forest { color: var(--kilter-forest); }
.intro-line strong { font-weight: 800; }
.intro-meta { display: flex; gap: 32px; align-items: flex-end; flex-wrap: wrap; margin-top: 64px; }

/* in/out of kilter visual — dots scatter chaotically, snap into a grid when "aligned" */
.kilter-dots {
  display: grid; grid-template-columns: repeat(12, 1fr); gap: 12px;
  margin-top: 80px; max-width: 920px;
}
.kilter-dots .dot {
  width: 100%; aspect-ratio: 1;
  background: var(--kilter-ink);
  border-radius: 999px;
  transform: translate(var(--x, 0px), var(--y, 0px)) rotate(var(--r, 0deg));
  transition: transform 700ms var(--ease-kilter), background 400ms var(--ease-kilter);
  will-change: transform;
}
/* ambient wobble while out-of-kilter, runs underneath the inline transform */
.kilter-dots:not(.is-aligned) .dot {
  animation: kilterDrift 5.2s var(--ease-kilter) infinite;
  animation-delay: var(--drift-delay, 0s);
}
.kilter-dots.is-aligned .dot {
  transform: translate(0, 0) rotate(0deg);
  animation: none;
}
@keyframes kilterDrift {
  0%, 100% { translate: 0 0; }
  25%      { translate: 4px -3px; }
  50%      { translate: -3px 5px; }
  75%      { translate: 5px 2px; }
}
/* compact variant for the closing CTA (on blush) */
.cta-dots { margin-top: 64px; max-width: 560px; }

/* ============ SERVICE LINES ============ */
.services-band { background: var(--kilter-forest); color: var(--kilter-chalk); }
.services-band .eyebrow { color: var(--kilter-stone); }
.service-rows {
  border-top: 1px solid rgba(245,242,235,0.16);
}

/* New typographic catalog (no idents — Approach owns those) */
.svc-list {
  margin-top: 80px;
  list-style: none; padding: 0; margin: 80px 0 0;
  border-top: 1px solid rgba(245,242,235,0.16);
}
.svc-line { display: block; }
.svc-line-link {
  display: grid;
  grid-template-columns: 80px minmax(0, 1fr);
  gap: 48px; align-items: baseline;
  padding: 40px 0 44px;
  border-bottom: 1px solid rgba(245,242,235,0.16);
  position: relative;
  color: inherit; text-decoration: none;
  transition: padding-left var(--duration-ui) var(--ease-kilter);
}
.svc-line-link::before {
  content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 0;
  background: var(--kilter-butter);
  transition: width var(--duration-ui) var(--ease-kilter);
}
.svc-line-link:hover { padding-left: 16px; }
.svc-line-link:hover::before { width: 4px; }

.svc-n {
  font-family: var(--font-display); font-weight: 800;
  font-size: 22px; line-height: 1;
  color: var(--kilter-stone);
}
.svc-body { display: flex; flex-direction: column; gap: 18px; max-width: 720px; }
.svc-head { display: flex; align-items: baseline; gap: 18px; flex-wrap: wrap; }
.svc-name {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(26px, 2.6vw, 40px); line-height: 1.05; letter-spacing: -0.005em;
  color: var(--kilter-chalk); margin: 0;
}
.svc-blurb { font-size: 15px; line-height: 1.6; color: #DCD8CE; margin: 0; max-width: 60ch; }

/* Discipline chips — replaces the ident column */
.svc-chip {
  font-family: var(--font-label); font-size: 10px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  padding: 6px 12px; border-radius: 999px;
  white-space: nowrap;
}
.svc-chip-forest { background: var(--kilter-chalk);  color: var(--kilter-forest); }
.svc-chip-blush  { background: var(--kilter-blush);  color: var(--kilter-forest); }
.svc-chip-butter { background: var(--kilter-butter); color: var(--kilter-ink); }
.svc-chip-ink    { background: var(--kilter-ink);    color: var(--kilter-chalk); border: 1px solid rgba(245,242,235,0.18); }

.svc-meta {
  display: grid; grid-template-columns: auto 1fr; gap: 4px 14px;
  align-items: baseline; align-self: start;
}
.svc-meta-lbl {
  font-family: var(--font-label); font-size: 10px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--kilter-stone);
}
.svc-meta-val {
  font-family: var(--font-body); font-size: 14px; color: var(--kilter-chalk);
}

/* ============ IDENTS BAND (six idents, animated) ============ */
.idents-band { background: var(--kilter-chalk); padding: 120px 0 160px; }
.idents-grid {
  display: grid; grid-template-columns: repeat(6, 1fr);
  gap: 16px; margin-top: 64px;
}
.ident-tile {
  position: relative; aspect-ratio: 1;
  border-radius: 16px; overflow: hidden;
  background: var(--kilter-forest);
  display: flex; align-items: center; justify-content: center;
  transition: transform var(--duration-ui) var(--ease-kilter);
}
.ident-tile:hover { transform: translateY(-4px); }
.ident-tile img { width: 100%; height: 100%; display: block; transition: transform 600ms var(--ease-kilter); }
.ident-tile:hover img { transform: scale(1.04); }
.ident-tile .label {
  position: absolute; left: 14px; bottom: 12px;
  font-family: var(--font-label); font-size: 10px; font-weight: 500;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--kilter-chalk);
  background: rgba(15,15,14,0.45);
  padding: 6px 10px; border-radius: 999px;
  backdrop-filter: blur(8px);
}
.ident-tile[data-bg="blush"]  { background: var(--kilter-blush); }
.ident-tile[data-bg="blush"] .label { color: var(--kilter-forest); background: rgba(245,242,235,0.7); }
.ident-tile[data-bg="ink"]    { background: var(--kilter-ink); }
.ident-tile[data-bg="chalk"]  { background: var(--kilter-chalk); border: 1px solid var(--color-border); }
.ident-tile[data-bg="chalk"] .label { color: var(--kilter-forest); background: rgba(245,242,235,0.85); }
.ident-tile[data-bg="butter"] { background: var(--kilter-butter); }
.ident-tile[data-bg="butter"] .label { color: var(--kilter-ink); background: rgba(245,242,235,0.7); }

/* ============ CLIENT PROBLEMS — the Castles-style hover list ============ */
.problems {
  background: var(--kilter-ink); color: var(--kilter-chalk);
  padding: 160px 0 0; position: relative; overflow: hidden;
}
.problems-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; margin-bottom: 48px; }
.problems-list {
  list-style: none; padding: 0; margin: 0;
  position: relative; z-index: 2;
}
.problem-row {
  position: relative;
  border-top: 1px solid rgba(245,242,235,0.18);
}
.problem-row:last-child { border-bottom: 1px solid rgba(245,242,235,0.18); }

.problem-trigger {
  appearance: none; -webkit-appearance: none;
  width: 100%; background: transparent; border: 0;
  padding: 36px 0;
  display: grid; grid-template-columns: 56px 1fr 220px 56px;
  gap: 32px; align-items: center;
  cursor: pointer; text-align: left;
  font: inherit; color: inherit;
  transition: padding-left var(--duration-ui) var(--ease-kilter);
}
.problem-trigger:hover { padding-left: 24px; }
.problem-trigger:focus-visible { outline: 2px solid var(--kilter-butter); outline-offset: 4px; border-radius: 2px; }
.problem-row .pn {
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.18em; color: var(--kilter-stone);
}
.problem-row .pq {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(26px, 2.8vw, 42px); letter-spacing: -0.02em; line-height: 1.1;
  color: var(--kilter-chalk); margin: 0;
  transition: color var(--duration-ui) var(--ease-kilter);
}
.problem-row .pbuyer {
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--kilter-stone); text-align: right;
}
.problem-trigger:hover .pq { color: var(--kilter-butter); }
.problem-row.is-open .pq { color: var(--kilter-butter); }

/* Plus / minus toggle */
.p-toggle {
  width: 36px; height: 36px; justify-self: end;
  border: 1px solid rgba(245,242,235,0.3); border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  transition: border-color var(--duration-ui) var(--ease-kilter), background var(--duration-ui) var(--ease-kilter);
}
.p-toggle-icon {
  position: relative; width: 12px; height: 12px;
}
.p-toggle-icon::before, .p-toggle-icon::after {
  content: ""; position: absolute; left: 0; top: 50%;
  width: 100%; height: 1.5px; background: var(--kilter-chalk);
  transform-origin: center;
  transition: transform 360ms var(--ease-kilter), background var(--duration-ui) var(--ease-kilter);
}
.p-toggle-icon::after { transform: translateY(-50%) rotate(90deg); }
.p-toggle-icon::before { transform: translateY(-50%) rotate(0deg); }
.problem-row.is-open .p-toggle { background: var(--kilter-butter); border-color: var(--kilter-butter); }
.problem-row.is-open .p-toggle-icon::before,
.problem-row.is-open .p-toggle-icon::after { background: var(--kilter-ink); }
.problem-row.is-open .p-toggle-icon::after { transform: translateY(-50%) rotate(0deg); }
.problem-trigger:hover .p-toggle { border-color: var(--kilter-butter); }

/* Expanding panel */
.problem-panel {
  display: grid; grid-template-rows: 0fr;
  transition: grid-template-rows 480ms var(--ease-kilter);
}
.problem-panel-inner {
  overflow: hidden;
  min-height: 0;
  display: grid; grid-template-columns: 200px 1fr 1fr;
  gap: 48px;
  padding-left: 88px; padding-right: 76px;
  opacity: 0;
  transform: translateY(-6px);
  transition: opacity 360ms var(--ease-kilter), transform 360ms var(--ease-kilter), padding 480ms var(--ease-kilter);
}
.problem-row.is-open .problem-panel { grid-template-rows: 1fr; }
.problem-row.is-open .problem-panel-inner {
  opacity: 1; transform: translateY(0);
  padding-top: 8px; padding-bottom: 48px;
}
.pp-col { display: flex; flex-direction: column; gap: 10px; }
.pp-tag {
  font-family: var(--font-display); font-weight: 800;
  font-size: 26px; line-height: 1.1; letter-spacing: -0.01em;
  color: var(--kilter-butter); margin: 0;
}
.pp-copy {
  font-size: 15px; line-height: 1.6;
  color: #DCD8CE; margin: 0;
}
.pp-lines { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 8px; }
.pp-chip {
  font-family: var(--font-label); font-size: 10px; font-weight: 500;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--kilter-chalk);
  padding: 6px 10px;
  border: 1px solid rgba(245,242,235,0.28);
  border-radius: 999px;
}

/* ============ HOW WE WORK — measurement proof points (merged section) ============ */
.approach .headline em { font-style: normal; color: var(--kilter-blush); }
.measure-intro {
  font-family: var(--font-body); font-size: clamp(17px, 1.6vw, 20px); line-height: 1.6;
  color: var(--kilter-iron); max-width: 620px; margin: 32px 0 0;
}
.measure-cols {
  display: grid; grid-template-columns: 1fr 1fr 1fr;
  gap: 40px; margin-top: 72px;
}
.measure-col {
  border-top: 2px solid var(--kilter-forest);
  padding-top: 24px;
  display: flex; flex-direction: column; gap: 12px;
}
.measure-num {
  font-family: var(--font-label); font-size: 11px; letter-spacing: 0.18em;
  color: var(--kilter-blush);
}
.measure-h {
  font-family: var(--font-display); font-weight: 800;
  color: var(--kilter-forest);
  font-size: clamp(22px, 2.1vw, 30px); line-height: 1.05; letter-spacing: -0.01em;
  margin: 0;
}
.measure-p {
  font-family: var(--font-body); font-size: 15px; line-height: 1.65;
  margin: 0; color: var(--kilter-iron); max-width: 460px;
}
@media (max-width: 900px) {
  .measure-cols { grid-template-columns: 1fr; gap: 40px; margin-top: 48px; }
}

/* ============ APPROACH (the diagnostic loop, made literal) ============ */
.approach { background: var(--kilter-chalk); padding: 80px 0 120px; }

/* Static four-step sequence */
.approach-steps {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 48px;
  margin-top: 80px; padding-top: 56px;
  border-top: 1px solid var(--color-border);
}
.approach-step { display: flex; flex-direction: column; }
.approach-step .approach-ident {
  width: 100%; max-width: 168px; aspect-ratio: 1; height: auto;
  border-radius: 16px; overflow: hidden; margin-bottom: 28px;
}
.approach-step-meta { display: flex; align-items: baseline; gap: 12px; }
.approach-step-n {
  font-family: var(--font-display); font-weight: 800; font-size: 28px;
  letter-spacing: -0.02em; line-height: 1; color: var(--kilter-blush);
}
.approach-step-when {
  font-family: var(--font-label); font-size: 10px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--kilter-stone);
}
.approach-step-h {
  font-family: var(--font-display); font-weight: 800; font-size: 26px;
  letter-spacing: -0.01em; line-height: 1.1; color: var(--kilter-forest);
  margin: 14px 0 10px;
}
.approach-step-p { font-size: 15px; line-height: 1.55; color: var(--kilter-iron); margin: 0; }
.approach-repeat {
  margin-top: 48px; display: flex; align-items: center; gap: 12px;
  font-family: var(--font-label); font-size: 12px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--kilter-stone);
}
/* Two engagement modes — first pass vs embedded (lighter) */
.approach-modes {
  display: grid; grid-template-columns: 1fr 1fr; gap: 32px;
  margin-top: 64px; max-width: 1000px;
}
.approach-mode {
  border-top: 2px solid var(--kilter-forest);
  padding-top: 24px;
  display: flex; flex-direction: column; gap: 12px;
}
.approach-mode-label {
  font-family: var(--font-label); font-size: 12px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--kilter-forest);
  display: flex; align-items: center; gap: 10px;
}
.approach-mode-p {
  font-family: var(--font-body); font-size: 15px; line-height: 1.6;
  color: var(--kilter-iron); margin: 0; max-width: 440px;
}
@media (max-width: 720px) {
  .approach-modes { grid-template-columns: 1fr; gap: 40px; margin-top: 48px; }
}
.approach-repeat-mark {
  font-family: var(--font-display); font-size: 20px; line-height: 1;
  letter-spacing: 0; color: var(--kilter-blush);
}
@media (max-width: 980px) { .approach-steps { grid-template-columns: 1fr 1fr; gap: 48px 40px; } }
@media (max-width: 600px) { .approach-steps { grid-template-columns: 1fr; } }
.approach-interactive {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(280px, 0.62fr);
  gap: 88px;
  margin-top: 88px;
  align-items: center;
}
.approach-detail { display: flex; flex-direction: column; gap: 16px; max-width: 400px; }
.approach-detail .ad-when {
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--kilter-stone);
}
.approach-detail .ad-name {
  font-family: var(--font-display); font-weight: 800;
  font-size: 30px; line-height: 1.05; letter-spacing: -0.01em;
  color: var(--kilter-forest); margin: 0;
  animation: alcIn 0.42s var(--ease-kilter) both;
}
.approach-detail .ad-copy {
  font-size: 18px; line-height: 1.6; color: var(--kilter-iron); margin: 0;
  text-wrap: pretty; animation: alcIn 0.42s var(--ease-kilter) both;
}

/* The circular diagram on the left */
.approach-loop {
  position: relative;
  aspect-ratio: 1;
  width: 100%;
  max-width: 580px;
  margin-inline: auto;
}
.approach-loop-svg { position: absolute; inset: 0; width: 100%; height: 100%; display: block; z-index: 0; }
.approach-loop-flow path { animation: approachLoopFlow 4s linear infinite; }
.approach-loop-flow .approach-loop-close { animation: approachLoopFlow 3s linear infinite; }
@keyframes approachLoopFlow { to { stroke-dashoffset: -28; } }

.approach-loop-node {
  position: absolute;
  width: 28%;
  z-index: 2;
  display: flex; flex-direction: column; align-items: center; gap: 10px;
}
.approach-loop-node .approach-ident {
  width: 100%; aspect-ratio: 1; height: auto;
  flex: none;
  border-radius: 16px; overflow: hidden;
}
.approach-ident svg { width: 100%; height: 100%; display: block; }
.approach-ident[data-bg="forest"] { background: var(--kilter-forest); }
.approach-ident[data-bg="blush"]  { background: var(--kilter-blush); }
.approach-ident[data-bg="ink"]    { background: var(--kilter-ink); }
.approach-ident[data-bg="chalk"]  { background: var(--kilter-chalk); border: 1px solid var(--color-border); }
.approach-loop-node .approach-loop-label {
  font-family: var(--font-label); font-size: 10px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--kilter-iron);
  white-space: nowrap;
}
.approach-loop-node.pos-top    { top: 0;             left: 50%; transform: translate(-50%, -10%); }
.approach-loop-node.pos-right  { top: 50%;           right: 0;  transform: translate(10%, -50%); }
.approach-loop-node.pos-bottom { bottom: 0;          left: 50%; transform: translate(-50%, 10%); }
.approach-loop-node.pos-left   { top: 50%;           left: 0;   transform: translate(-10%, -50%); }

.approach-loop-center {
  position: absolute; top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  text-align: center;
  width: 210px;
  display: flex; flex-direction: column; align-items: center; gap: 2px;
  pointer-events: none;
}
.alc-num {
  font-family: var(--font-display); font-weight: 800;
  font-size: 46px; line-height: 1; letter-spacing: -0.01em;
  color: var(--kilter-blush);
}
.alc-name {
  font-family: var(--font-display); font-weight: 800;
  font-size: 22px; line-height: 1.1; color: var(--kilter-forest);
}
.alc-verb {
  font-family: var(--font-body); font-size: 13px; line-height: 1.4;
  color: var(--kilter-iron); margin-top: 4px; max-width: 180px; text-wrap: balance;
}
.alc-next {
  font-family: var(--font-label); font-size: 10px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--kilter-stone);
  margin-top: 12px;
}
.alc-next-arrow { display: inline-block; color: var(--kilter-blush); }
@keyframes alcIn { from { opacity: 0; transform: translateY(7px); } to { opacity: 1; transform: none; } }
.alc-num, .alc-name, .alc-verb { animation: alcIn 0.42s var(--ease-kilter) both; }

/* Interactive loop — buttons, active glow, flowing arc, travelling pulse */
.approach-loop.is-interactive .approach-loop-node {
  appearance: none; -webkit-appearance: none;
  background: transparent; border: 0; margin: 0; padding: 0;
  font: inherit; color: inherit; cursor: pointer; text-align: center;
}
.approach-loop.is-interactive .approach-loop-node .approach-ident {
  transition: transform 0.4s var(--ease-kilter), box-shadow 0.4s var(--ease-kilter), opacity 0.4s var(--ease-kilter);
}
.approach-loop.is-interactive .approach-loop-node:not(.is-active) .approach-ident { opacity: 0.5; }
.approach-loop.is-interactive .approach-loop-node.is-active .approach-ident {
  transform: scale(1.14);
  box-shadow: 0 16px 34px -10px rgba(27,67,50,0.5);
}
.approach-loop.is-interactive .approach-loop-node .approach-loop-label { transition: opacity 0.4s, color 0.4s; }
.approach-loop.is-interactive .approach-loop-node:not(.is-active) .approach-loop-label { opacity: 0.5; }
.approach-loop.is-interactive .approach-loop-node.is-active .approach-loop-label { opacity: 1; color: var(--kilter-forest); }
.approach-loop.is-interactive .approach-loop-node:focus-visible { outline: none; }
.approach-loop.is-interactive .approach-loop-node:focus-visible .approach-ident {
  box-shadow: 0 0 0 3px var(--kilter-butter), 0 16px 34px -10px rgba(27,67,50,0.5);
}

.approach-loop-arc {
  stroke: var(--kilter-blush); stroke-width: 3; stroke-dasharray: 6 7;
  transition: stroke 0.35s var(--ease-kilter), stroke-width 0.35s var(--ease-kilter);
  animation: approachArcFlow 0.9s linear infinite;
}
.approach-loop-arc.is-closing { stroke: var(--kilter-butter); stroke-width: 4.5; }
@keyframes approachArcFlow { to { stroke-dashoffset: -26; } }

.approach-loop-pulse {
  transform-box: view-box; transform-origin: 240px 240px;
  animation: approachPulseSpin 9s linear infinite;
}
.approach-loop-pulse circle { filter: drop-shadow(0 0 6px rgba(232,210,76,0.8)); }
@keyframes approachPulseSpin { to { transform: rotate(360deg); } }

@media (prefers-reduced-motion: reduce) {
  .approach-loop-arc { animation: none; }
  .approach-loop-pulse { animation: none; }
  .alc-num, .alc-name, .alc-verb, .ad-name, .ad-copy { animation: none; }
}

/* The numbered list on the right */
.approach-list { display: flex; flex-direction: column; gap: 0; }
.approach-list-row {
  display: grid; grid-template-columns: 56px 1fr; gap: 20px;
  padding: 24px 0;
  border-top: 1px solid var(--color-border);
}
.approach-list-row:first-child { border-top: 0; padding-top: 0; }
.approach-list-row:last-child  { padding-bottom: 0; }
.approach-list-row .num {
  font-family: var(--font-display); font-weight: 800;
  font-size: 32px; line-height: 1; letter-spacing: -0.005em;
  color: var(--kilter-blush);
}
.approach-list-body { display: flex; flex-direction: column; gap: 8px; }
.approach-list-head { display: flex; align-items: baseline; gap: 16px; }
.approach-list-head h3 {
  font-family: var(--font-display); font-weight: 800;
  font-size: 26px; line-height: 1.1; letter-spacing: -0.005em;
  margin: 0; color: var(--kilter-forest);
}
.approach-list-head .when {
  font-family: var(--font-label); font-size: 10px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--kilter-stone);
}
.approach-list-row p { font-size: 15px; line-height: 1.55; color: var(--kilter-iron); margin: 0; }

@media (max-width: 980px) {
  .approach-interactive { grid-template-columns: 1fr; gap: 48px; }
  .approach-loop { max-width: 460px; }
  .approach-detail { max-width: none; text-align: center; align-items: center; margin-inline: auto; }
}

/* Ambient motion — each ident has its own signature loop */
@keyframes approachDgRotate {
  from { transform: rotate(0deg); }
  to   { transform: rotate(360deg); }
}
@keyframes approachDgPulse {
  0%, 100% { r: 3; opacity: 1; }
  50%      { r: 5; opacity: 0.7; }
}
.approach-ident .dgA-dashed { transform-origin: 78px 60px; animation: approachDgRotate 22s linear infinite; }
.approach-ident .dgA-dot    { animation: approachDgPulse 3s ease-in-out infinite; }

@keyframes approachDaBreathe   { 0%, 100% { opacity: 1; }   50% { opacity: 0.45; } }
@keyframes approachDaBreatheInv{ 0%, 100% { opacity: 0.5; } 50% { opacity: 1; } }
.approach-ident .dA-butter   { animation: approachDaBreathe 4.2s ease-in-out infinite; }
.approach-ident .dA-circle   { animation: approachDaBreathe 4.2s ease-in-out infinite 2.1s; }
.approach-ident .dA-outline1 { animation: approachDaBreatheInv 5s ease-in-out infinite; }
.approach-ident .dA-outline2 { animation: approachDaBreatheInv 5s ease-in-out infinite 2.5s; }

@keyframes approachAtravel {
  0%   { offset-distance: 0%;   opacity: 0; }
  6%   { opacity: 1; }
  94%  { opacity: 1; }
  100% { offset-distance: 100%; opacity: 0; }
}
.approach-ident .aA-traveller {
  offset-path: path('M18 60 C44 60 40 36 58 36 C78 36 74 68 92 68');
  offset-rotate: 0deg;
  animation: approachAtravel 5.5s cubic-bezier(0.22, 1, 0.36, 1) infinite;
}

@keyframes approachMsweep { 0% { transform: rotate(-30deg); } 50% { transform: rotate(30deg); } 100% { transform: rotate(-30deg); } }
@keyframes approachMcore  { 0%, 100% { r: 12; } 50% { r: 14; } }
.approach-ident .mA-pointer { transform-origin: 60px 60px; animation: approachMsweep 6.5s ease-in-out infinite; }
.approach-ident .mA-core    { animation: approachMcore 3s ease-in-out infinite; }

@media (prefers-reduced-motion: reduce) {
  .approach-ident .dgA-dashed, .approach-ident .dgA-dot,
  .approach-ident .dA-butter, .approach-ident .dA-circle,
  .approach-ident .dA-outline1, .approach-ident .dA-outline2,
  .approach-ident .aA-traveller,
  .approach-ident .mA-pointer, .approach-ident .mA-core { animation: none; }
}

/* ============ STAT BAND ============ */
.stat-band {
  background: var(--kilter-ink); color: var(--kilter-chalk);
  display: grid; grid-template-columns: repeat(4, 1fr);
}
.stat-cell { padding: 64px 40px; border-right: 1px solid rgba(245,242,235,0.12); }
.stat-cell:last-child { border-right: 0; }
.stat-cell .num {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(56px, 6vw, 96px); letter-spacing: -0.025em; line-height: 0.95;
  color: var(--kilter-butter);
}
.stat-cell .num .suffix { color: var(--kilter-chalk); font-size: 0.55em; }
.stat-cell .label {
  font-family: var(--font-label); font-size: 11px;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--kilter-stone); margin-top: 24px;
}
.stat-cell .desc { color: #DCD8CE; margin-top: 12px; font-size: 14px; line-height: 1.5; }

/* ============ OUTCOMES — proof layer ============ */
.outcomes { background: var(--kilter-forest); color: var(--kilter-chalk); padding: 160px 0; }
.outcomes .eyebrow { color: var(--kilter-stone); }
.outcomes .headline em { font-style: normal; color: var(--kilter-butter); }
.outcomes-head { display: flex; flex-direction: column; gap: 24px; margin-bottom: 88px; }
.outcomes-grid { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid rgba(245,242,235,0.18); }
.outcome { padding: 56px 48px 0; border-right: 1px solid rgba(245,242,235,0.14); }
.outcome:first-child { padding-left: 0; }
.outcome:last-child { padding-right: 0; border-right: 0; }
.outcome-num {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(56px, 6.5vw, 104px); letter-spacing: -0.03em; line-height: 0.9;
  color: var(--kilter-butter);
}
.outcome-num .prefix { font-size: 0.6em; }
.outcome-num .suffix { color: var(--kilter-chalk); font-size: 0.4em; letter-spacing: -0.01em; }
.outcome-label {
  font-family: var(--font-display); font-weight: 800;
  font-size: 22px; line-height: 1.1; letter-spacing: -0.01em;
  color: var(--kilter-chalk); margin-top: 28px;
}
.outcome-context { color: #DCD8CE; font-size: 15px; line-height: 1.55; margin-top: 12px; max-width: 300px; }
@media (max-width: 860px) {
  .outcomes-grid { grid-template-columns: 1fr; }
  .outcome { padding: 40px 0; border-right: 0; border-bottom: 1px solid rgba(245,242,235,0.14); }
  .outcome:last-child { border-bottom: 0; }
}

/* ============ INSIGHTS — editorial index ============ */
.insights-index { background: var(--kilter-forest); color: var(--kilter-chalk); padding: 160px 0; }
.ii-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; margin-bottom: 96px; }

/* Featured piece — magazine pull-quote spread */
.ii-featured {
  display: grid; grid-template-columns: 220px 1fr;
  gap: 64px; align-items: start;
  padding: 64px 0 80px;
  border-top: 1px solid rgba(245,242,235,0.22);
  border-bottom: 1px solid rgba(245,242,235,0.22);
  text-decoration: none; color: inherit;
  transition: padding-left var(--duration-ui) var(--ease-kilter);
}
.ii-featured:hover { padding-left: 16px; }
.ii-featured-meta { position: sticky; top: 120px; display: flex; flex-direction: column; gap: 16px; }
.ii-featured-meta .eyebrow-bare { color: var(--kilter-butter); }
.ii-featured-byline {
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--kilter-stone); margin: 0;
  display: flex; flex-direction: column; gap: 8px;
}
.ii-featured-body { position: relative; padding-left: 0; }
.ii-quote-mark {
  display: block;
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(96px, 11vw, 180px);
  line-height: 0.8; letter-spacing: -0.04em;
  color: var(--kilter-butter);
  margin-bottom: -8px;
}
.ii-featured-title {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(36px, 4.4vw, 64px); line-height: 1.05; letter-spacing: -0.01em;
  color: var(--kilter-chalk); margin: 0 0 32px; max-width: 18ch;
  transition: color var(--duration-ui) var(--ease-kilter);
}
.ii-featured:hover .ii-featured-title { color: var(--kilter-butter); }
.ii-featured-excerpt {
  font-size: 17px; line-height: 1.55;
  color: #DCD8CE; margin: 0 0 32px; max-width: 56ch;
}
.ii-featured-read {
  font-family: var(--font-label); font-size: 12px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--kilter-butter);
  display: inline-flex; align-items: center; gap: 12px;
}
.ii-featured:hover .ii-featured-read .arrow { transform: translateX(6px); }
.ii-featured-read .arrow { transition: transform var(--duration-ui) var(--ease-kilter); }

/* Editorial index — numbered rows */
.ii-list {
  list-style: none; padding: 0; margin: 80px 0 0;
}
.ii-row {
  border-bottom: 1px solid rgba(245,242,235,0.18);
}
.ii-row:first-child { border-top: 1px solid rgba(245,242,235,0.18); }
.ii-row-link {
  display: grid; grid-template-columns: 60px 200px 1fr 220px 40px;
  gap: 32px; align-items: center;
  padding: 32px 0;
  color: inherit; text-decoration: none;
  transition: padding-left var(--duration-ui) var(--ease-kilter);
}
.ii-row-link:hover { padding-left: 16px; }
.ii-num {
  font-family: var(--font-display); font-weight: 800;
  font-size: 22px; letter-spacing: 0; line-height: 1;
  color: var(--kilter-stone);
}
.ii-kind {
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--kilter-stone);
  display: inline-flex; align-items: center; gap: 10px;
}
.ii-dot { width: 6px; height: 6px; border-radius: 999px; background: var(--kilter-butter); }
.ii-title {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(20px, 1.8vw, 26px); line-height: 1.2; letter-spacing: -0.015em;
  color: var(--kilter-chalk); margin: 0;
  transition: color var(--duration-ui) var(--ease-kilter);
}
.ii-row-link:hover .ii-title { color: var(--kilter-butter); }
.ii-byline {
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--kilter-stone); text-align: right;
  display: flex; flex-direction: column; gap: 4px;
}
.ii-date { color: var(--kilter-iron); }
.ii-arrow {
  font-size: 18px; color: var(--kilter-stone); justify-self: end;
  transition: transform var(--duration-ui) var(--ease-kilter), color var(--duration-ui) var(--ease-kilter);
}
.ii-row-link:hover .ii-arrow { transform: translateX(6px); color: var(--kilter-butter); }

.ii-footer {
  margin-top: 80px;
  padding-top: 48px;
  border-top: 1px solid rgba(245,242,235,0.18);
  display: flex; justify-content: space-between; align-items: flex-end;
  gap: 32px; flex-wrap: wrap;
}

/* ============ CTA BLOCK ============ */
.cta-big {
  background: var(--kilter-blush); color: var(--kilter-forest);
  padding: 160px 0; position: relative; overflow: hidden;
}
.cta-big .headline { font-size: clamp(56px, 7.2vw, 128px); line-height: 0.96; letter-spacing: -0.015em; max-width: 1100px; }
.cta-big .copy { color: var(--kilter-forest); opacity: 0.85; font-size: 19px; margin-top: 24px; max-width: 540px; }
.cta-big-foot { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; margin-top: 56px; }

/* ============ FOOTER ============ */
.footer { background: var(--kilter-ink); color: var(--kilter-chalk); padding: 120px 0 48px; }
.footer-top { display: grid; grid-template-columns: 1.7fr 1fr 1fr 1fr; gap: 56px; align-items: flex-start; }
.footer-brand { padding-right: 32px; }
.footer-newsletter-band {
  display: grid; grid-template-columns: 1fr 1fr; gap: 64px;
  align-items: center;
  padding: 48px 0;
  margin: 32px 0 56px;
  border-top: 1px solid rgba(245,242,235,0.14);
  border-bottom: 1px solid rgba(245,242,235,0.14);
}
.footer-newsletter-copy h4 {
  font-family: var(--font-display); font-weight: 800;
  font-size: 28px; line-height: 1.1; letter-spacing: -0.02em;
  color: var(--kilter-chalk); margin: 0 0 8px;
  text-transform: none;
}
.footer-newsletter-copy p { color: #DCD8CE; font-size: 14px; line-height: 1.6; margin: 0; max-width: 420px; }
.footer h4 { font-family: var(--font-label); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--kilter-stone); margin: 0 0 24px; font-weight: 500; }
.footer ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 14px; }
.footer a { color: var(--kilter-chalk); text-decoration: none; font-size: 15px; opacity: 0.85; transition: opacity var(--duration-ui) var(--ease-kilter); }
.footer a:hover { opacity: 1; }
.footer-bottom { margin-top: 96px; padding-top: 24px; border-top: 1px solid rgba(245,242,235,0.12); display: flex; justify-content: space-between; align-items: center; font-size: 13px; color: var(--kilter-stone); flex-wrap: wrap; gap: 16px; }
.footer-tagline {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(32px, 3.4vw, 52px); line-height: 1.04; letter-spacing: -0.01em;
  color: var(--kilter-chalk); margin: -0.2em 0 0; max-width: 11ch;
}
.footer-tagline em { color: var(--kilter-blush); font-style: normal; }
.footer-newsletter { display: flex; gap: 8px; margin-top: 24px; max-width: 420px; }
.footer-newsletter input {
  flex: 1; background: transparent; border: 1px solid rgba(245,242,235,0.2);
  color: var(--kilter-chalk); padding: 14px 16px; border-radius: 6px;
  font-family: var(--font-body); font-size: 14px;
  transition: border-color var(--duration-ui) var(--ease-kilter);
}
.footer-newsletter input:focus { outline: 0; border-color: var(--kilter-butter); }
.footer-newsletter input::placeholder { color: var(--kilter-stone); }
.footer-newsletter button {
  background: var(--kilter-butter); color: var(--kilter-ink); border: 0;
  padding: 0 18px; border-radius: 6px; cursor: pointer;
  font-family: var(--font-body); font-size: 14px; font-weight: 500;
}

/* ============ INSIDE THE PRACTICE (photography moment) ============ */
.inside { background: var(--kilter-chalk); padding: 40px 0 140px; }
.inside-grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  grid-template-rows: 320px 280px 240px;
  gap: 24px;
  margin-top: 80px;
}
.inside-cell { display: flex; flex-direction: column; gap: 16px; }
.inside-cell > div { flex: 1; min-height: 0; }
.inside-cell image-slot {
  display: block; width: 100%; height: 100%;
  border-radius: 12px;
  background: linear-gradient(135deg, #E9E4D9 0%, #D8D2C4 100%);
}
.inside-a image-slot { background: linear-gradient(135deg, #1B4332 0%, #2a5a44 100%); }
.inside-c image-slot { background: linear-gradient(135deg, #DAAAB0 0%, #c7949b 100%); }
.inside-d image-slot { background: linear-gradient(135deg, #E8D24C 0%, #d4be3a 100%); }
.inside-cell .hint {
  position: absolute;
  inset: 0;
  padding: 24px;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(22px, 2.4vw, 32px);
  letter-spacing: -0.02em; line-height: 1.0;
  pointer-events: none;
  z-index: 1;
  display: flex; align-items: flex-end;
}
/* Bottom-anchored scrim so the label stays legible over any photograph */
.inside-cell .hint::before {
  content: "";
  position: absolute; left: 0; right: 0; bottom: 0;
  height: 62%;
  background: linear-gradient(180deg, transparent 0%, rgba(15,15,14,0.0) 30%, rgba(15,15,14,0.62) 100%);
  pointer-events: none; z-index: -1;
}
.inside-a .hint, .inside-c .hint, .inside-d .hint {
  color: rgba(245, 242, 235, 0.96);
  text-shadow: 0 1px 12px rgba(15,15,14,0.45);
}
.inside-a { grid-column: 1 / 8; grid-row: 1 / 3; }
.inside-b { grid-column: 8 / 13; grid-row: 1 / 2; padding: 24px 0 0 16px; display: flex; flex-direction: column; justify-content: center; }
.inside-c { grid-column: 8 / 13; grid-row: 2 / 4; }
.inside-d { grid-column: 1 / 5; grid-row: 3 / 4; }
.inside-e { grid-column: 5 / 8; grid-row: 3 / 4; padding: 0 16px; display: flex; flex-direction: column; justify-content: center; }

.inside-cap {
  font-family: var(--font-label); font-size: 11px;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--kilter-iron);
}
.inside-quote {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(28px, 3.2vw, 44px); line-height: 1.12; letter-spacing: -0.02em;
  margin: 0 0 16px; color: var(--kilter-forest); text-wrap: balance;
}
.inside-quote .qm { color: var(--kilter-blush); }
@media (max-width: 1080px) {
  .inside-grid { grid-template-columns: 1fr 1fr; grid-template-rows: 280px 280px 280px 280px auto; }
  .inside-a { grid-column: 1 / 3; grid-row: 1 / 2; }
  .inside-b { grid-column: 1 / 3; grid-row: 2 / 3; padding: 0; }
  .inside-c { grid-column: 1 / 2; grid-row: 3 / 4; }
  .inside-d { grid-column: 2 / 3; grid-row: 3 / 4; }
  .inside-e { grid-column: 1 / 3; grid-row: 4 / 5; padding: 0; }
}
@media (max-width: 720px) {
  .inside-grid { grid-template-columns: 1fr; grid-template-rows: 240px auto 240px 240px auto; }
  .inside-a, .inside-b, .inside-c, .inside-d, .inside-e { grid-column: 1; }
  .inside-a { grid-row: 1; } .inside-b { grid-row: 2; }
  .inside-c { grid-row: 3; } .inside-d { grid-row: 4; } .inside-e { grid-row: 5; }
}

/* ============ SCROLL REVEAL ============
   Content is visible by default. Only when JS opts in with `is-pre`
   does the element hide and wait to be revealed. This means any env
   that suppresses our JS (preview sandboxes etc.) still shows content. */
.reveal { opacity: 1; transform: none; transition: opacity 720ms var(--ease-kilter), transform 720ms var(--ease-kilter); }
.reveal.is-pre { opacity: 0; transform: translateY(28px); }
.reveal.is-pre.is-in { opacity: 1; transform: translateY(0); }
.reveal-delay-1 { transition-delay: 80ms; }
.reveal-delay-2 { transition-delay: 160ms; }
.reveal-delay-3 { transition-delay: 240ms; }
.reveal-delay-4 { transition-delay: 320ms; }
.reveal-delay-5 { transition-delay: 400ms; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
}

/* ============ PAGE-SPECIFIC: SERVICES PAGE ============ */
.svc-hero { background: var(--kilter-forest); color: var(--kilter-chalk); padding: 200px 0 120px; }
.svc-hero-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: end; }
.svc-detail {
  display: grid; grid-template-columns: 240px 1fr 320px; gap: 64px;
  padding: 96px 0; border-top: 1px solid var(--color-border);
}
.svc-detail .num {
  font-family: var(--font-display); font-weight: 800; font-size: 96px;
  letter-spacing: -0.03em; line-height: 0.9; color: var(--kilter-blush);
}
.svc-detail h2 {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(40px, 4.4vw, 64px); letter-spacing: -0.02em; line-height: 1.0;
  color: var(--kilter-forest); margin: 0 0 24px;
}
.svc-detail .lede { color: var(--kilter-ink); margin-bottom: 32px; }
.svc-detail .body { font-size: 16px; line-height: 1.7; color: var(--kilter-iron); max-width: 680px; }
.svc-detail .body p { margin: 0 0 16px; }
.svc-detail .deliv { list-style: none; padding: 0; margin: 24px 0 0; }
.svc-detail .deliv li {
  padding: 14px 0; border-top: 1px solid var(--color-border);
  display: flex; align-items: center; gap: 12px;
  font-family: var(--font-body); font-size: 14px;
}
.svc-detail .deliv li::before { content: ""; width: 6px; height: 6px; background: var(--kilter-butter); border-radius: 999px; flex-shrink: 0; }
.svc-detail .side {
  background: var(--kilter-chalk); border: 1px solid var(--color-border);
  padding: 32px; border-radius: 12px;
  display: flex; flex-direction: column; gap: 20px;
  align-self: start;
}
.svc-detail .side h4 { font-family: var(--font-label); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--kilter-iron); font-weight: 500; margin: 0 0 8px; }
.svc-detail .side .row { display: flex; justify-content: space-between; gap: 16px; padding: 12px 0; border-top: 1px solid var(--color-border); }
.svc-detail .side .row:first-of-type { border-top: 0; padding-top: 0; }
.svc-detail .side .lbl { font-family: var(--font-label); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--kilter-iron); }
.svc-detail .side .val { font-size: 14px; color: var(--kilter-ink); text-align: right; }
.svc-detail .ident-row { display: flex; gap: 8px; }
.svc-detail .ident-row img { width: 48px; height: 48px; border-radius: 8px; }

/* ============ ABOUT PAGE ============ */
.about-hero { background: var(--kilter-ink); color: var(--kilter-chalk); padding: 200px 0 120px; }
.about-hero .lede { color: #DCD8CE; max-width: 880px; font-size: clamp(20px, 2.2vw, 28px); line-height: 1.4; }
.about-mv { background: var(--kilter-chalk); padding: 160px 0 120px; }
.about-mv-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 96px; }
.about-mv h2 { font-family: var(--font-display); font-weight: 800; font-size: clamp(36px, 4vw, 56px); letter-spacing: -0.02em; line-height: 1.0; color: var(--kilter-forest); margin: 0 0 24px; }
.about-mv p { font-size: 18px; line-height: 1.6; color: var(--kilter-ink); margin: 0; }
.about-mv .eyebrow { color: var(--kilter-iron); }

/* Founder — styled as a tension-row block */
.about-founder { background: var(--kilter-chalk); padding: 160px 0; }
.founder-grid { display: grid; grid-template-columns: 0.82fr 1fr; gap: 32px; align-items: stretch; }
.founder-portrait {
  position: relative; overflow: hidden;
  border-radius: 16px; height: 100%;
}
.founder-img {
  display: block; width: 100%; height: 100%; min-height: 440px; object-fit: cover;
  border-radius: 16px;
  transition: transform 700ms var(--ease-kilter);
}
.founder-portrait:hover .founder-img { transform: scale(1.06); }
.founder-cap {
  position: absolute; left: 24px; right: 24px; bottom: 22px;
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: rgba(245,242,235,0.96);
  text-shadow: 0 1px 12px rgba(0,0,0,0.55);
}
.founder-card {
  display: flex; flex-direction: column; gap: 16px;
  background: var(--kilter-blush); color: var(--kilter-ink);
  border-radius: 16px; padding: 56px; height: 100%;
}
.founder-eyebrow {
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--kilter-forest);
}
.founder-name {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(36px, 4vw, 56px); letter-spacing: -0.02em; line-height: 1;
  color: var(--kilter-forest); margin: 8px 0 0;
}
.founder-lede {
  font-family: var(--font-display); font-weight: 500;
  font-size: clamp(20px, 1.8vw, 26px); line-height: 1.25; letter-spacing: -0.01em;
  color: var(--kilter-forest); margin: 12px 0 8px;
}
.founder-p { font-size: 16px; line-height: 1.65; color: var(--kilter-ink); margin: 0; }
.founder-link {
  align-self: flex-start; margin-top: 12px;
  font-family: var(--font-label); font-size: 13px; font-weight: 500;
  letter-spacing: 0.04em; text-transform: uppercase; text-decoration: none;
  color: var(--kilter-forest); border-bottom: 1px solid var(--kilter-forest);
  padding-bottom: 2px;
}
.founder-link .arrow { transition: transform 320ms var(--ease-kilter); display: inline-block; }
.founder-link:hover .arrow { transform: translateX(6px); }
@media (max-width: 860px) {
  .founder-grid { grid-template-columns: 1fr; gap: 16px; }
  .founder-img { min-height: 320px; aspect-ratio: 4 / 3; }
  .founder-card { padding: 40px; }
}

.about-people { background: var(--kilter-chalk); padding: 160px 0; border-top: 1px solid var(--color-border); }
.about-people-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; margin-top: 64px; }
.person {
  display: flex; flex-direction: column;
}
.person-photo {
  aspect-ratio: 4/5; background: var(--kilter-blush); border-radius: 12px;
  overflow: hidden; position: relative; display: flex; align-items: flex-end; justify-content: flex-start;
}
.person-photo::after {
  content: ""; position: absolute; inset: 0;
  background: repeating-linear-gradient(45deg, transparent 0 12px, rgba(15,15,14,0.04) 12px 13px);
}
.person-photo .initial {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(80px, 12vw, 160px); letter-spacing: -0.02em; line-height: 0.9;
  color: var(--kilter-forest); padding: 0 24px 16px;
  position: relative; z-index: 1;
}
.person-photo[data-c="blush"] { background: var(--kilter-blush); }
.person-photo[data-c="blush"] .initial { color: var(--kilter-forest); }
.person-photo[data-c="butter"] { background: var(--kilter-butter); }
.person-photo[data-c="butter"] .initial { color: var(--kilter-ink); }
.person-photo[data-c="forest"] { background: var(--kilter-forest); }
.person-photo[data-c="forest"] .initial { color: var(--kilter-butter); }
.person-photo[data-c="chalk"] { background: #E9E4D9; border: 1px solid var(--color-border); }
.person-photo[data-c="chalk"] .initial { color: var(--kilter-forest); }
.person h3 {
  font-family: var(--font-display); font-weight: 800; font-size: 28px;
  letter-spacing: -0.02em; line-height: 1.1; color: var(--kilter-forest);
  margin: 20px 0 4px;
}
.person .role { font-family: var(--font-label); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--kilter-iron); margin: 0 0 16px; }
.person p { font-size: 14px; line-height: 1.55; color: var(--kilter-iron); margin: 0; }

.about-collective { display: grid; grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr); gap: 64px; margin-top: 64px; align-items: start; }
.person-lead { max-width: 360px; }
.collective-note { display: flex; flex-direction: column; }
.cn-quote {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(22px, 2.2vw, 30px); line-height: 1.32; letter-spacing: -0.01em;
  color: var(--kilter-forest); margin: 0; text-wrap: pretty;
}
.cn-attrib {
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--kilter-stone);
  margin: 24px 0 0;
}
.cn-bench { margin-top: 40px; padding-top: 32px; border-top: 1px solid var(--color-border); }
.cn-bench-lbl {
  font-family: var(--font-label); font-size: 11px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--kilter-stone);
  display: block; margin-bottom: 20px;
}
.cn-bench ul { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 14px 32px; }
.cn-bench li {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(17px, 1.5vw, 20px); line-height: 1.15; letter-spacing: -0.01em;
  color: var(--kilter-forest);
}
@media (max-width: 860px) {
  .about-collective { grid-template-columns: 1fr; gap: 48px; }
  .person-lead { max-width: 440px; }
  .cn-bench ul { grid-template-columns: 1fr; }
}

.about-principles { background: var(--kilter-forest); color: var(--kilter-chalk); padding: 160px 0; }

/* Founder — photo + origin story on Chalk */
.about-founder { background: var(--kilter-chalk); color: var(--kilter-ink); padding: 160px 0; }
.founder-grid {
  display: grid;
  grid-template-columns: minmax(320px, 460px) 1fr;
  gap: clamp(48px, 6vw, 112px);
  align-items: center;
}
.founder-photo { margin: 0; }
.founder-photo img {
  display: block; width: 100%; aspect-ratio: 4 / 5; object-fit: cover;
  border-radius: var(--radius-2, 8px);
}
.founder-caption {
  font-family: var(--font-label); font-size: 11px; letter-spacing: 0.18em;
  text-transform: uppercase; color: var(--kilter-iron);
  margin-top: 16px;
}
.founder-body { display: flex; flex-direction: column; gap: 24px; }
.founder-body .headline { color: var(--kilter-forest); margin: 0; }
.founder-body .copy { max-width: 560px; margin: 0; }
.founder-credo { color: var(--kilter-forest); font-weight: 600; }
@media (max-width: 900px) {
  .founder-grid { grid-template-columns: 1fr; gap: 40px; }
  .founder-photo { max-width: 420px; }
  .about-founder { padding: 96px 0; }
}
.about-principles .principle-list { margin-top: 64px; }
.about-principles .principle {
  display: grid; grid-template-columns: 80px 1fr 1fr; gap: 48px; align-items: start;
  padding: 48px 0; border-top: 1px solid rgba(245,242,235,0.16);
}
.about-principles .principle:last-child { border-bottom: 1px solid rgba(245,242,235,0.16); }
.about-principles .pn { font-family: var(--font-display); font-weight: 800; font-size: 32px; color: var(--kilter-butter); line-height: 1; }
.about-principles .ph { font-family: var(--font-display); font-weight: 800; font-size: clamp(28px, 2.8vw, 40px); letter-spacing: -0.005em; word-spacing: 0.08em; line-height: 1.08; color: var(--kilter-chalk); margin: 0; }
.about-principles .pb { font-size: 16px; line-height: 1.6; color: #DCD8CE; margin: 0; }

/* ============ NUMBER LIST UTIL ============ */
.numlist { list-style: none; padding: 0; margin: 0; }
.numlist li { padding: 16px 0; border-top: 1px solid currentColor; border-color: var(--color-border); display: flex; gap: 18px; align-items: baseline; }
.numlist li::before {
  content: counter(numlist, decimal-leading-zero) " /";
  font-family: var(--font-label); font-size: 11px; letter-spacing: 0.16em; color: var(--kilter-iron);
  counter-increment: numlist; flex-shrink: 0;
}
.numlist { counter-reset: numlist; }

/* responsive */
@media (max-width: 1080px) {
  .nav-inner { padding: 0 24px; }
  .container, .container-wide, .container-narrow { padding: 0 24px; }
  .footer-top { grid-template-columns: 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; padding-right: 0; margin-bottom: 16px; }
  .footer-newsletter-band { grid-template-columns: 1fr; gap: 24px; }
  .insights-index { padding: 120px 0; }
  .ii-featured { grid-template-columns: 1fr; gap: 24px; }
  .ii-featured-meta { position: static; }
  .ii-row-link { grid-template-columns: 44px 1fr 28px; gap: 16px; row-gap: 12px; padding: 24px 0; }
  .ii-row-link .ii-kind { grid-column: 2 / 3; }
  .ii-row-link .ii-title { grid-column: 2 / 3; }
  .ii-row-link .ii-byline { grid-column: 2 / 3; text-align: left; flex-direction: row; gap: 12px; }
  .ii-row-link .ii-arrow { grid-column: 3 / 4; align-self: start; }
  .svc-line-link { grid-template-columns: 56px 1fr; gap: 24px; }
  .stat-band { grid-template-columns: 1fr 1fr; }
  .stat-cell { border-bottom: 1px solid rgba(245,242,235,0.12); }
  .approach-grid { grid-template-columns: 1fr 1fr; }
  .approach-step { border-bottom: 1px solid var(--color-border); }
  .idents-grid { grid-template-columns: repeat(3, 1fr); }
  .svc-detail { grid-template-columns: 1fr; gap: 32px; }
  .menu-overlay-inner { grid-template-columns: 1fr; padding: 100px 24px 32px; }
  .about-mv-grid { grid-template-columns: 1fr; gap: 48px; }
  .about-people-grid { grid-template-columns: 1fr 1fr; }
  .about-principles .principle { grid-template-columns: 56px 1fr; }
  .about-principles .pb { grid-column: 2; }
  .problem-row { grid-template-columns: 40px 1fr; gap: 16px; }
  .problem-row .pbuyer { grid-column: 2; text-align: left; }
}
@media (max-width: 720px) {
  .section, .section-lg { padding: 80px 0; }
  .nav-links { display: none; }
  /* Trim the heaviest vertical rhythm so phones don't scroll through dead space */
  .hero { padding: 120px 0 64px; }
  .intro { padding: 88px 0; }
  .outcomes { padding: 88px 0; }
  .cta-big { padding: 88px 0; }
  .problems { padding: 88px 0 0; }
  .idents-band { padding: 88px 0; }
  .inside { padding: 32px 0 88px; }
  .approach { padding: 72px 0 80px; }
  .footer { padding: 80px 0 40px; }
  /* On the smallest screens the inline CTA crowds the logo + menu; the overlay
     menu already carries a Contact link, so drop the bar CTA here. */
  .nav-cta .btn-signal { display: none; }
  .footer-top { grid-template-columns: 1fr; gap: 48px; }
  .footer-brand { margin-bottom: 0; }
  .cols-2, .cols-3 { grid-template-columns: 1fr; gap: 32px; }
  .about-people-grid { grid-template-columns: 1fr; }
  .idents-grid { grid-template-columns: 1fr 1fr; }
  .approach-grid { grid-template-columns: 1fr; }
}